This is how an AI phone assistant makes your customer service better and more human.
With an AI phone assistant, you make your customer service better and more human. We would like to explain how a phone assistant can help you assist customers better.
Gepubliceerd op 7 oktober 2025
The Personal Data Authority (AP) and the Authority for Consumers & Markets (ACM) warn correctly that AI chatbots should not fully replace humans in customer service. And we completely agree with that. The future of customer service is not about either AI or humans, but about the power of both.
AI as the first point of contact, human as the specialist
An AI phone assistant can take over a large part of the initial contact: think of answering frequently asked questions, handling callback requests, making reservations, or recognizing urgent reports.
This way, the human employee only comes into play when it's truly necessary, for example in emergencies, custom requests, or more complex situations.
Thus, your AI phone assistant does not mean replacement, but rather less workload for employees. They get more time for the conversations that matter, resulting in customers experiencing better and faster customer service.
24/7 availability without queuing
Customers nowadays expect direct responses, even outside of office hours. An AI phone assistant is always available , takes calls, notes important information, and can even schedule appointments or callback requests.
In this way, the company is always reachable, without employees having to be on standby 24/7.
Fewer mistakes, more overview
Because your AI phone assistant can automatically summarize, record, and categorize conversations, you have a better overview of what customers are asking and where the bottlenecks are.
With better insight, you can respond to future inquiries. For example, handle them on your website, but employees can also better prepare for conversations, resulting in a better customer experience and higher satisfaction.
Fred has really helped us save time and gain more focus during our work. Many conversations are handled automatically, which truly saves oceans of time.
Diederik
Entrepreneur
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Transparency and trust are paramount.
The guidelines from the AP and ACM emphasize that customers should know when they are talking to AI and always have the option to speak to a human. Since you can configure your smart assistant yourself, you can easily set this up. For example, ensure that your assistant introduces itself with: “I am Fred, a smart assistant” and provides the option to transfer the call or have a colleague call back. Through our simple platform , you can easily set everything up yourself.
This keeps the contact fair, clear, and customer-oriented — just as intended.
Conclusion: AI enhances human service
The use of AI in telephony is not about replacement, but about enhancement. Your AI phone assistant takes over repetitive tasks, prevents waiting times, and gives employees the space to focus on personal contact.
The result: faster responses, more calm in the team, and a customer service that feels more human than ever.
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